Rebeca Fernández — Finance Transformation Leader

Transforming Finance Operations for scale.

I turn complex Finance Operations into scalable operating models — combining governance, process excellence and technology.

Explore my experience ↓

01 / Perspective

I turn complexity into operating models that work.

Finance Transformation is rarely just a process or technology problem. It is about how work is structured, who owns decisions, how performance is measured and where technology can genuinely remove friction.

My work sits at that intersection — designing operating models, governance and transformation programs that help Finance organizations operate with greater clarity, accountability and scale.

Transform

Operating models, Finance Operations and end-to-end processes.

Govern

Ownership, accountability, performance and transformation execution.

Enable

Technology, automation and AI.

02 / Experience at scale
37
Countries
70
Entities
3
Regions
12 → 37
SSC country scope
Largest global transformation scope to date.
03 / My journey

From understanding the detail
to shaping the whole.

2008–2016

Building the foundations

Family business · PwC · Tecnológico de Monterrey

I started close to the mechanics of how businesses operate — finance, suppliers, payroll, inventory, audit and controls — before moving into increasingly complex financial and operational environments.

Accounting → External Audit → Internal Audit
2016–2021

From control to business partnership

HEINEKEN Mexico → HEINEKEN France

My focus moved from identifying risks to improving how the business operates. I helped shift Process & Control Improvement toward a more integrated Centre of Excellence and Business Partner model.

Internal Controls · E2E Processes · Continuous Improvement · Lean Six Sigma
2021–2023

Designing operating models

Sitel Group / Finance Transformation Manager

I designed a Finance business process model from the ground up, connecting Market-to-Cash, Source-to-Pay, Record-to-Report and Hire-to-Retire. The focus evolved from improving individual processes to designing how an organization should operate.

Operating Models · Controls · Governance · Automation with SideTrade and Supervizor
2023–TODAY

Leading transformation at scale

Calderys / Global Finance Process Excellence Director

Following a corporate carve-out, I built the Finance Shared Services model and expanded its country scope from approximately 12 to 37. Today, my work brings together global process ownership, governance, performance and technology enablement.

Continuous Improvement Manager, 2023–2024
Global Finance Process Excellence Director, December 2024–present
04 / Selected transformations

Structure that enables change.

01

From control function to business partner

Helped reshape Process & Control Improvement from an audit-oriented perception toward a more integrated Centre of Excellence and Business Partner approach.

Controls · Continuous Improvement · Business Partnership · Change
02

Designing a Finance operating model

Designed a new business process model defining how core end-to-end Finance and support processes interact across the organization.

E2E Processes · Ownership · Controls · Automation · Governance
03

Building a global Shared Services model

Built the Finance Shared Services model following a corporate carve-out — establishing operations from the ground up and expanding its scope from 12 to 37 countries.

Operating Model · Governance · Service Delivery · Performance · Scale
05 / How I think about transformation

How I think about transformation.

Technology accelerates a good operating model. It rarely fixes a broken one.
01 / SIMPLIFY

Remove friction and unnecessary complexity.

02 / GOVERN

Make ownership and decision rights explicit.

03 / MEASURE

Turn performance into actionable information.

04 / AUTOMATE

Apply technology where it creates meaningful leverage.

05 / SCALE

Embed the model across teams, regions and partners.

06 / Looking forward

The future of Finance Operations.

I am particularly interested in how AI, automation and no-code technologies can change the way Finance operates — not simply by automating today’s processes, but by enabling better operating models altogether.

My current exploration sits at the intersection of Finance Transformation, AI and practical workflow automation.

AI FOR FINANCEINTELLIGENT AUTOMATIONNO-CODE SYSTEMS
07 / The person behind the work

Finance background.
Transformation mindset.

My professional foundation is Finance, but my career has increasingly focused on a different question: how should Finance actually operate?

That journey has taken me from accounting and audit to process excellence, operating model design, Shared Services, global governance and the emerging possibilities of AI-enabled Finance.

Accounting Degree · Master in Administration of Information Technology
Tecnológico de Monterrey
08 / Connect

Let’s connect.

I’m always interested in thoughtful conversations about Finance Transformation, operating models and the future of Finance Operations.